MASTERCLASS
February21st 2024 8am - 10.30am AEDT
February 20th 2024 1pm - 03.30pm PST
February 20th 2024 4pm - 06.30pm EST
A practical guide for commercial leaders to improve data literacy and build a better understanding of how to put data to work.
“In my decades working with “big data and behavioural economics”, I have spent much of my time, helping people understand what’s really important. It’s rarely about the science and mostly about the thinking. Great customer experiences come from insights that actually get executed on.”
Our Masterclass, The Art of Intelligence, was created to demystify data and understand new technologies. This informs companies to better apply and execute their knowledge to create incredible customer experiences.
In this two-and-a-half-hour, interactive session, we will be providing a learning experience that aims to:
Unlock the disconnect between insights and execution & provide a practical guide for using data to keep up with the changing realities of business.
Show you how to avoid “analysis paralysis” , demystify data and new data technologies to zero in on what actually drives business outcomes
Provide a pragmatic framework on how to stop wasting time and money on research and insights you don’t use and focus solely on what you can actually execute on.
Want a Customised Masterclass for your Organisation or Team?
In these sessions we can focus on your specific business challenges and focus in on the information and execution that’s going to make a difference
WHY ATTEND
Lean how to bridge the gap between knowledge and the application and execution of knowledge
WHO SHOULD ATTEND
Anyone who makes key marketing & commercial decisions
Anyone who has business challenges they are trying to solve
Anyone interested in getting more out of what they know
WHAT WE WILL YOU SHOW YOU
The WHO - your role in the smarter use of DATA and insights
The WHY - grounding projects and business start-ups with practical, executable outcomes
The HOW - ways of approaching commercial challenges with data and getting the most out of that data
WHAT ARE THE BENEFITS
A renewed sense of confidence about data and its various applications
A new way of thinking about what it really means when we say “intelligence”
Having a better understanding of how data can effectively inform action
WHAT WILL YOU WALK AWAY WITH
A greater composure with data
A greater confidence on how to leverage information
A greater capacity to make better-informed decisions
About your host:
Scott McLaughlin, Founder & CEO, The Art of More
Scott is a leader of change with expertise in maximising data-driven insights to drive growth and transformation. He has decades of experience across research & insights, strategy, commercial channels & partnerships and sales & marketing in established SMEs, startups, top 50 ASX companies and multinationals. He is a subject matter expert in Psychographics and Behavioural Economics and has applied the ancient wisdom of strategy to the latest analytical technologies.